Gaining roofing leads can be challenging, especially if your local area is particularly competitive. Marketing is an essential part of a roofing business, of course, your work must be high-quality, but you need to get the word out there as well. Using both digital and traditional marketing strategies, you can help your roofing business stand out from competitors. It can be challenging to marketing yourself while running the business, but it can lead to a steady stream of leads when done right. Keep reading for more information on marketing your marketing business.
Claim Your Google My Business Listing
If you haven’t done so already, be sure to claim your business on Google. It’s free and lets you keep your hours accurate, update photos and add other info relevant to booking an estimate with you. This will be the first thing that people see when they Google your business name, so you want the info to be accurate and impressive.
Create a Modern Website
Today, it’s an absolute necessity to have a high-quality website. When creating your website you’ve got to make sure that it works well on mobile devices as well. Make sure the platform that your website is mobile responsive because more visitors are using mobile than ever before. Ideally, information on your website is clear, concise, and helpful for visitors wanting information about roofing. It’s imperative to include large and clear calls to action and contact forms as well so you have a way to collect leads.
Get Found Online
Content is a huge part of your website in addition to having CTAs and contact info. Do some research and find out how people around you are searching for roofers. Once you’ve decided on some keywords, begin to create content including these keywords without unnaturally forcing them in. This can include blogs, recent roofing projects you’ve completed, and more. Content about your techniques and the products you use is also an excellent strategy.
You want to be found locally so you can install roofs in your area, so keep that in mind during content creation. If you’re located in St. Louis, make that your website reflects that through content and the backend metadata. This will help you get found locally.
Gain Reviews & Build Your Reputation
A huge advantage of the digital age is being able to reach out to your clients for review. Build an email campaign to send to folks that you’ve worked with and ask them to review you on Google. This will be an excellent asset for when Google users search for you.
Another aspect of online reputation is managing reviews and answering questions on social media. You want to show potential customers that you’re available and take customer service seriously.
If you’re a contractor interested in better vetting leads and managing your projects in one easy-to-use app, download Blue Collar Lists today. It’s the best app for contractors.